Industry Research

If you’ve read our FAQ and Testing pages, you’d know that our Cozy Dozee head support meets the specific requirements for crash testing when conducted at APV, to the AS/NZS8005:2013 standard for car seat accessories.


1. Sleeping slouched in a car increases the child’s neck injury in an accident.

Virtual crash testing, conducted in the Netherlands, found that children sleeping slanted (in a slouched position) had increased injury, with higher neck loads during an accident, than those who were sitting upright in the control/base tests.

Ref: Child poses in child restraint systems related to injury potential: Investigations by virtual testing, Lex van Rooij et al, TNO Science and Industry, The Netherlands, Paper Number 05-0373, ESV 2005

2. Studies show children are more often than not, out of position in their car restraint.

Recent preliminary research from Monash University (MUARC), in Australia, has “found that in 100 per cent of trips the child was out-of-position (OOP) at least once in a way that could increase their injury risk in a crash. Additionally, the study found children were OOP (rather than sitting upright, in the correct position, like a crash test dummy) more than 70 per cent of the journey time.”

Ref: Associate Professor Jude Charlton, Dr Sjaan Koppel and the MUARC team.

3. There is a need in the market to correct neck alignment in an accident.

While Cozy Dozee is not a safety accessory, we have been told by experts that there is a side benefit that we didn’t know about when we developed the Cozy Dozee. Cozy Dozee helps correct neck alignment. Car giant, Ford, have developed an inflatable seatbelt that “catches” the child’s chin in an impact to try and help with the same issue.

4. Children are 12x more distracting to drivers than mobile phones.

A study found that children accounted for 12% of all potentially distracting activities (in a car), with drivers in this study interacting with rear seat child passengers 12 x as often as they did with mobile phones.

Ref: Monash University

5. Mandatory requirement in MotorSports.

Racing car drivers must wear a device such as the HANS device, a head and neck restraint, when racing.